Content is king (for fashion startups)

I spent some time today with companies from Front Row I/O, a technology accelerator for the fashion industry. And I realized that content, in this vertical, is so critically important - it is the ultimate lead generator. Without doing high quality or exclusive content, it is extremely difficult for fashion tech businesses to generate enough consumer demand to be meaningful.

There is something to be said that ALL businesses should focus on generating good content as well.