Telling a story is to show a link between future state Y and current state X. There are a few ways to do so.
- Momentum: the change between Y and X is big in a short amount of time.
- Scale: current state X has this type of solution for only a few select people, but in future state Y many more people will have access to this solution
- Pure Vision: future state Y is where we need to be in current state X
Certain people and startups can succeed with different types of stories. And people and startups have to tell different types of stories at different times of their journeys.