Personality Heuristics

In one of his recent blog posts, Brad Feld recommended the book Startup Opportunities, where Linda Rottenberg tells of her experienece with entrepreneurs through her work at Endeavor.

In particular, Brad highlighted a taxonomy of entrepreneurs he's never seen before:

Diamond: Visionary dreamers leading disruptive ventures (Mark Zuckerberg, Sergey Brin / Larry Page, Ted Turner, George Lucas, Elon Musk)

Star: Charismatic individuals building personality brands (Oprah Winfrey, Martha Stewart, Richard Branson, Estee Lauder, Giorgio Armani, Jay-Z)

Transformer: Change makers reenergizing traditional industries (Howard Schultz, Ray Kroc. Ingvar Kamprad, Anita Roddick, Blake Mycoskie)

Rocketship: Analytical thinkers making strategic improvements (Jeff Bezos, Bill Gates, Fred Smith, Michael Dell, Mike Bloomberg)

I find these personality heuristics interesting and a great tool for self-reflection. The other heuristic comes to mind is what Malcolm Gladwell did with his Connector/Maven/Salesmen labels.