Taking control

I've had a few conversations with founding CEOs these last few days about taking control. This is in response to market conditions, including investor raise, timing, and customer traction, many of them that are out of control.

I'm a big fan of taking control. Whether that control is real or perceived, the founder has to take control to drive a process towards an outcome. Without that control, the founder gets frustrated at not having any control over his or her destiny. That puts the founder in a worsened psychological state.

A founder can take control by taking another process and exercising control. For example, if a founder is unable to influence market adoption because internal enterprise stakeholders are taking unanticipated time to drive a decision-making process, the founder may exercise control instead by increasing the pipeline. By finding and controlling a new process, the founder is able to gain back the confidence.