My partners and I were talking last night about content strategy, and writing came up as one possible tactic.

Now I love writing - but writing is difficult. I've written this blog for six years and I still find it difficult to present a topic with the right words in the right way. I don't think there is perfection, and so the path to good writing is constant work to get there.

I also don't like the word content. I understand content is the absolute smallest unit of what is presented, but I feel the word has gotten a bad rap; for me it's associated with click bait and views. I like the word philosophy, as the strategy of how to spread a world view. I also like the word journalism, as a tactic of writing to spread a world view.